Foodlands will roll out a discount partnership between its newly purchased Mobil outlets and its franchised Dewsons and Supa Valu stores, offering customers a 4 cent per litre discount.

However, unlike the Woolworths and Coles deals where customers are required to spend $30 to take advantage of the deal FAL has set a $25 spending limit, undercutting its larger competitors.

FAL was forced into the move to counter the success of the Caltex/Shell deal which could see FAL lose some of its market share to the national outfits despite the launch of a promising customer loyalty program seven months ago.