EV said the "revolutionary" technology allowed operators to stream colour video using sophisticated high speed telemetry and video compression techniques.

The result of three years of development, the camera is designed for well integrity inspection and monitoring downhole corrosion and mechanical damage.

The camera also completed 100 field trials across Canada before its recent commercial release in the North Sea, Gulf of Mexico, Saudi Arabia and Australia.

"The launch of our Optis HD electric line camera demonstrates a significant advancement in the application of wellbore camera technology, which we are delighted to bring to the global well intervention market," EV CEO Francis Neill said.

"The technology has the capacity to stream colour video at up to 25 frames per second, using the latest in high speed telemetry.

"The camera creates high quality pictures downhole, allowing our clients to diagnose issues, resolving them quickly and reducing future risk, which could have been labour intensive and costly to correct if they weren't identified earlier."

While the picture quality was deemed to be comparable with existing downhole video cameras, EV said the camera had improved speeds and performance in difficult conditions.

"We are constantly looking at ways we can evolve our product range in line with client requirements," Neill said.

"Through our investment into research and development, we have managed to significantly improve the quality of pictures, particularly in marginal conditions by optimising both the lighting and lens, resulting in the highest quality camera and picture."